First of new branded range launches in UK

Blue Skies has launched the first product from it’s new-look branded range. The Blue Skies Tropical Fruit Booster launched in Waitrose in January and the finely cut pineapple, mango, papaya and coconut is pitched as an ideal accompaniment to yoghurt, cereal or granola.

The Tropical Fruit Booster marks the first of a range of new Blue Skies products set to be introduced to retailers throughout the world this year, including the launch of an exciting new product in an entirely new category for Blue Skies.

To support the new launches, Blue Skies have teamed up with integrated communications agency, Jolly Rebellion, who will be developing a suite of toolkits and marketing assets to enable Blue Skies to grow the brand.

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